Digital Marketing

SEO, content, Google Ads, Meta Ads, email marketing and GA4 analytics for high-ROI campaigns.

• Category: Digital Marketing
• Duration: 3 Months (50 hours)
• Level: Beginner to Intermediate
• Delivery: Live + Recorded
• Projects: 3

Fees and formats

• Self-paced: ₹6,499 (regular ₹8,500), 365 days access — includes Recorded video lessons, Quizzes & assignments, Learn at your own pace, Verifiable certificate
• Mentor-led: ₹12,000 (regular ₹15,000), 365 days access — includes Everything in Self-paced, Weekly live mentor sessions, 1:1 doubt support from mentors, Project reviews & feedback, Career guidance

Enrol in Digital Marketing

About the program

Learn how brands get found, win customers and measure results online. You'll plan SEO and content strategies, run Google and Meta ad campaigns, build email funnels and track everything in Google Analytics 4.

Live sessions walk through real campaign dashboards so you learn what actually moves the numbers.

Highlights

• Recorded lessons + weekly live mentor sessions
• 3 hands-on portfolio projects
• Doubt support from industry mentors
• Verifiable digital certificate
• Resume & interview preparation

What you will learn

• Create and optimize high-converting Google & Meta ad campaigns from scratch.
• Analyze traffic sources and sales funnels using Google Analytics (GA4).
• Conduct keyword research and implement SEO guidelines for web pages.
• Formulate organic content calendar strategies and automated email drips for brands.

Tools and technologies

Google Ads, Meta Ads, Google Analytics, SEO, Email Marketing

Curriculum

1. Weeks 1-2: Digital Marketing Fundamentals & Search Engine Optimization (SEO)
   • Digital Marketing Landscape & Customer Journey
   • Keyword Research: Volume, Intent, & Competitiveness
   • On-Page SEO: Title Tags, Meta Descriptions, Headers, URL Structures
   • Technical SEO: XML Sitemaps, Robots.txt, Page Speed, Core Web Vitals
   • Off-Page SEO: Backlink Building & Domain Authority
   • SEO Audit Tools (Ahrefs, SEMrush, Screaming Frog)
2. Weeks 3-5: Paid Advertising Campaigns (Google Ads & Meta Campaigns)
   • Google Ads Account Setup & Structure
   • Search Campaigns: Ad Groups, Bidding Strategies, Quality Score
   • Display & YouTube Video Ad Campaigns
   • Meta Ads Manager: Campaign Goals, Target Audiences, Ad Formats
   • Pixel Setup & Custom Conversion Events
   • A/B Testing Creatives & Copywriting for High Conversions
3. Weeks 6-7: Content Strategy, Email Marketing & Automations
   • Content Marketing: Creating Calendars & Lead Magnets
   • Copywriting Formulas (AIDA, PAS) for Social Media & Web
   • Email Marketing tools (Mailchimp, ActiveCampaign)
   • Building & Segmenting Email Lists
   • Setting up Email Automations & drip campaigns
   • Landing Page design principles & Conversion Rate Optimization (CRO)
4. Weeks 8: Google Analytics (GA4), Campaign Auditing, & Analysis
   • Google Analytics (GA4) setup & event tracking
   • Analyzing Traffic Channels & User Behavior logs
   • UTM Parameter tracking & Attribution models
   • Auditing active ad campaigns & budget optimization guides
   • Final Marketing Capstone Presentation

Capstone projects

• High-Conversion Ad Campaign Blueprint — Audit a business landing page, perform keyword research, build active search campaigns, design Meta ads creatives, and configure GA4 tracking goals. (built with Google Ads, Meta Ads, Google Analytics (GA4), Mailchimp)

Eligibility

Open to all — students, business owners and marketers.

Frequently asked questions

Who can join this program?

Students, fresh graduates and working professionals. No prior experience is needed unless listed under eligibility — we start from the basics.

How are classes delivered?

The program runs for 3 Months. You get recorded lessons you can watch any time, plus weekly live mentor sessions for doubt clearing and project reviews.

Will I get a certificate?

Yes. When you complete all lessons and the capstone project you receive a Wayspire certificate with a unique ID that anyone can verify on our website.

Do you provide placement?

We provide career support — resume reviews, mock interviews and guidance. We do not guarantee jobs or placements.

What if I miss a live session?

Every live session is recorded and added to your learner panel within 24 hours.

Wayspire provides training, mentorship, projects and certification. We do not guarantee jobs, internships, placements or salary packages — career support is guidance to help you in your own job search.